Do you find the idea of doing business online
confusing?
Most people do, and that's understandable.
Today I want to clear up that confusion and help you
see the big picture.
If you were taking a trip you would want a reliable map
by your side. I hope you will think of this ezine, and
today's article, as your roadmap along the way to
success.
Thanks again,
Charlie Page
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Seeing the Big Picture of Online Marketing
(c) Charlie Page
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Do you find the idea of doing business online
confusing?
Most people do, and that's understandable.
The fact is, nothing in our "offline" life prepares us
to do business online.
Offline we are used to seeing customers or talking with
them by phone.
Online we don't do that.
Offline we cannot automate a sales process so that
selling messages go out week after week with no effort
You can do that online (I'll show you how)
And offline we don't have confusing terms like "solo
ad" or "autoresponder" or "ad tracker" to deal with.
Online there seems to be a whole new vocabulary to
learn, and new skills to learn too.
But there is GOOD NEWS today!
You can make sense of doing business online and end the
confusion if you can catch a glimpse of one thing.
If you can see this one thing you will quickly become
well prepared to succeed online.
If you lose sight of this one thing you will spin into
a cycle of confusion and disappointment.
What is the one thing?
* * * It's the BIG picture! * * *
My goal today is to OVERVIEW what you need without
going into very much depth about any one topic. You
just need to get these things into your vocabulary.
We will go deep on each of these topics over the coming
weeks in this very ezine.
I like things simple so I've listed the five things you
need to succeed online.
Just the basics. But the basics, done well, will take
you higher than you ever dreamed imaginable. They have
for me.
I call these the ESSENTIAL ELEMENTS to success.
>>> 1. PEOPLE TO SELL THINGS TO
This is called a "market". A market is really just a
group of people who have something in common.
* Maybe they like to play golf
* Maybe they like to cook
* Maybe they like to make money or save money
* Maybe they want to start an online business
It doesn't matter what they want. But what DOES matter
is this.
1. Is the group large?
2. Will the group spend money?
There ARE ways to quickly and easily identify markets
that will be profitable for you, and I will share those
in this ezine.
>>> 2. A PRODUCT THESE PEOPLE WANT TO BUY
Once you find the group you need to find (or create) a
product they will buy.
It's actually easier than you might think. The key is
to discover what they are buying now. If they are
buying now they will buy what you offer.
A great way to find out what people want to buy is to
ask. I'll show you how to do that.
>>> 3. A WAY TO REACH THOSE PEOPLE
Ah, advertising. It really is what makes the Internet
go round. If you don't believe me just ask Google. They
don't sell all that ad space for nothing ... they do it
for the money!
You will HAVE to advertise to succeed online. Happily,
you will not have to go broke doing it.
The three best ways to get started advertising online
are these.
1. Article marketing
2. Pay per click advertising
3. Ezine advertising
There are many more methods available to you but if you
faithfully use those three you will be happily
surprised how well they work.
I will teach you how to do all three of those, and
more.
>>> 4. A WAY TO MAKE THE SALE & COLLECT MONEY
Do you need a website of your own? Yes you do.
But the good news is that creating a website is not the
headache it used to be.
Using online services, templates and simple software
you can create a beautiful and effective website
quickly. I'll show you how.
HINT: Start gathering what you want to say on your site
NOW and not later. Far too many have created a website
and then struggled to put words on that site.
>>> 5. A WAY TO SAVE TIME
The wonderful thing about the Internet is that you can
leverage your time like nobody's business.
Online you can literally do work one time - like
writing this article - and have that work pay dividends
for years to come.
Years? Yes! I've been doing this 10 years now and some
of my articles have been online almost all of that
time!
So there you have it ... five things you must do and
know about in order to succeed online.
If you sell as an affiliate or part of a program you
will need to focus primarily on the advertising part,
but eventually you will need them all.
I hope this clears up some confusion for you and look
forward to sharing with you from my experience the
specific ways you can use these essential elements to
your advantage.
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